What is Noni Juice?

The Botanical name of the Noni Tree is Morinda citrifolia. This plant itself and its juice are very much famous almost all over world for its therapeutic properties and wonderful taste.
 
Noni Juice is an ancient health food and thought to be helpful in combating cancer disease, enhancing physical endurance, menstrual cramps and irregularities and many more. However there is no medical proof for these benefits probably the ingredients which are present in this Noni Juice are yet to be discovered by researcher. There are different-different views of the scientists on its beneficial effects and thus are debatable.
 

One particular brand of Noni Juice i.e. Tahitian Noni has been approved by European Commission for Health and Consumer Protection Directorate-General in 2002. However US FDA has not yet approved the Noni Juice because of lack of scientific evidences.

Noni Juice has also been included in the list of World Anti-Doping Code Prohibited List as it can increase the physical endurance of the athletes.
 
Today approx. 300 companies are involved in marketing Noni Juice worldwide and exceeding even more than $2 billion turnover annually. The major producer for the raw materials of Noni Juice is Polynesia.